Enjoy a 15% discount when you use the code EQLYJUNE24 at checkout from the 17th to the 330th of June 2024

Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

Country Report

Womenswear in Vietnam

Nov 2023

Due to elevated inflation and a dismal economic outlook, people have been looking to save money and have been more cautious when it comes to spending on womenswear in 2023. Although the Vietnamese government temporarily reduced the VAT rate from 10%…

USD 1,195
Country Report

Womenswear in the Philippines

Nov 2023

Women in the Philippines are displaying a growing interest in expressing an authentic self and in accepting themselves, which is being expressed particularly through fashion. One notable reflection of this trend is a growing diversity in the…

USD 1,195
Country Report

Womenswear in Thailand

Nov 2023

Womenswear in Thailand is seeing a shift in demand towards multi-purpose products. Although fashion remains the key concern when people are purchasing womenswear, consumers are also showing more concern with regard to the item’s functionality. This…

USD 1,195
Country Report

Womenswear in Taiwan

Dec 2023

Total volume sales growth for womenswear in Taiwan in 2023 is expected to be down slightly on the previous year. This is partly explained by the normalisation of consumption patterns following the impressive rebound that accompanied the easing of the…

USD 1,195
Country Report

Womenswear in South Korea

Nov 2023

Overall womenswear continues to post solid growth in 2023. However, both retail volume and current value growth rates are notably slower compared to the dynamic performance by womenswear in 2022. This is likely due to the fact that consumers’ pent-up…

USD 1,195
Country Report

Womenswear in Singapore

Nov 2023

With restrictions and lockdowns having been fully lifted in Singapore, womenswear has been rebounding from the significant drop in sales seen in 2020 due to the pandemic. The category is still not expected to reach the pre-pandemic levels of retail…

USD 1,195
Country Report

Womenswear in Malaysia

Nov 2023

Sales of womenswear registered a second year of robust growth in 2023, with current value sales edging even closer to pre-pandemic levels. As the country emerged from the COVID-19 pandemic, Malaysian women became increasingly keen to socialise and…

USD 1,195
Country Report

Womenswear in Japan

Nov 2023

Womenswear is set to see retail volume and current value growth in Japan in 2023, continuing the trend from 2022. Sales in the category experienced a significant decline in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed in the…

USD 1,195
Country Report

Womenswear in Indonesia

Nov 2023

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

USD 1,195
Country Report

Womenswear in India

Feb 2024

In 2023, a notable rise in social activities was observed, particularly with an increase in the number of women venturing out for work, which contributed to a significant surge in their spending on business attire, thereby fostering the growth of…

USD 1,195
Country Report

Womenswear in Hong Kong, China

Nov 2023

Womenswear is experiencing double-digit growth rate in 2023, following notable declines the previous year. Tourist consumption historically accounted for 20-30% of pre-pandemic sales in Hong Kong, and the return of tourists is set to become the main…

USD 1,195
Country Report

Womenswear in China

Nov 2023

With the end to the zero-COVID policy in the country, and the return to a more normal consumer environment, womenswear is expected to experience a substantial single-digit current value rebound in China in 2023, drawing close to the level of sales…

USD 1,195
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

USD 1,325
Strategy Briefing

Strategies to Capture Asia’s Luxury Spending Beyond COVID-19 Recovery

Mar 2021

While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury…

USD 1,325
Country Report

Sportswear in Vietnam

Nov 2023

Sportswear continues to see double-digit growth in current value terms in 2023, although this is largely based on elevated inflation rather than a significant recovery in demand. The gloomy economy has negatively affected the recovery of sportwear in…

USD 1,195
Country Report

Sportswear in the Philippines

Nov 2023

Breathable and dry-fit fabrics have considerably gained in popularity in the Philippines due to the practical benefits of using such fabrics in the country because of its climate and because of the active lifestyles of its population today. Humid…

USD 1,195
Country Report

Sportswear in Thailand

Nov 2023

Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…

USD 1,195
Country Report

Sportswear in Taiwan

Dec 2023

Despite substantial price hikes amidst rising inflation in Taiwan, growth in sportswear current value sales in 2023 is set to be slower than in 2022. This is mainly because falling purchasing power and heightened economic uncertainty have led most…

USD 1,195
Country Report

Sportswear in South Korea

Nov 2023

In 2023, sportswear continues to post healthy growth, boosted by the full lifting of the mask mandate and consumers’ increasing participation in sports and outdoor activities. Some players stated that their manufacturing facilities struggled to keep…

USD 1,195
Country Report

Sportswear in Singapore

Nov 2023

Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…

USD 1,195
Country Report

Sportswear in Malaysia

Nov 2023

A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…

USD 1,195
Country Report

Sportswear in Japan

Nov 2023

Sportswear experienced a double-digit current value decline in 2020 due to the pandemic. Consumers could not go out to enjoy sports or go to gatherings for yoga, for instance, due to home seclusion. However, in 2021 consumers were able to return to…

USD 1,195
Country Report

Sportswear in Indonesia

Nov 2023

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

USD 1,195
Country Report

Sportswear in India

Feb 2024

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

USD 1,195
Country Report

Sportswear in Hong Kong, China

Nov 2023

Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness,…

USD 1,195
Country Report

Sportswear in China

Nov 2023

The massive lockdowns and widespread COVID-19 infections in 2022 weighed down sales of sportswear in China, which registered a slight current value decline in this year. Nevertheless, outdoor apparel and footwear kept outperforming the overall…

USD 1,195
Strategy Briefing

New Economic Reality: Geopolitical Risks and Globalisation Reset

Oct 2023

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

USD 1,325
Country Report

Menswear in Vietnam

Nov 2023

Elevated inflation and other economic challenges have resulted in a large number of job losses in Vietnam which has had a negative effect on the recovery of menswear in 2023 in both value and volume terms. Although the government has introduced a…

USD 1,195
Country Report

Menswear in the Philippines

Nov 2023

There was a notable consumer preference for vintage clothing in 2023, with trends such as “old money fashion vibe” and Levi’s “1955”. Male consumers displayed an interest in clothes worn during older times, such as straight cut jeans, tucked-in basic…

USD 1,195
Country Report

Menswear in Thailand

Nov 2023

In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…

USD 1,195
Country Report

Menswear in Taiwan

Dec 2023

While menswear in Taiwan is poised to record an improved performance in total volume sales terms in 2023, growth has been tempered by changes in consumer behaviour. Demand is now stabilising in the wake of the rapid rebound facilitated by the lifting…

USD 1,195
Country Report

Menswear in South Korea

Nov 2023

Menswear continues to post healthy current value sales growth, as South Korea fully entered an endemic era from May 2023. Followed by the lifting of social distancing measures in 2022, the South Korea government lifted the mask mandate in April 2023…

USD 1,195
Country Report

Menswear in Singapore

Nov 2023

Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…

USD 1,195
Country Report

Menswear in Malaysia

Nov 2023

Menswear saw another year of healthy growth in current value terms in 2023, with sales exceeding pre-pandemic levels. The return of Malaysians to their physical offices supported demand in a number of product areas, with items such as men’s suits,…

USD 1,195
Country Report

Menswear in Japan

Nov 2023

After a rebound to growth in 2022, menswear in Japan is set to maintain positive retail volume and current value growth rates in 2023. The category experienced a significant decline in 2020, followed by a year of slower decline in 2021, as COVID-19…

USD 1,195
Country Report

Menswear in Indonesia

Nov 2023

The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…

USD 1,195
Country Report

Menswear in India

Feb 2024

Menswear witnessed substantial double-digit current value growth in 2023, marking a continued strong rebound from the pre-pandemic downturn. In contrast to the previous year, which was characterised by festive purchasing and stockpiling, the…

USD 1,195
Country Report

Menswear in Hong Kong, China

Nov 2023

Menswear is experiencing a strong rebound, recording high double-digit retail volume and current value growth in 2023, although overall demand remains significantly below pre-pandemic levels. With Hong Kong’s border reopening, tourists are gradually…

USD 1,195
Country Report

Menswear in China

Nov 2023

Since the end of the zero-COVID policy, the consumer environment has been gradually returning to normal, and menswear is anticipated to experience a substantial single-digit rebound in China in 2023, although is not quite expected to revert to its…

USD 1,195
Country Report

Jeans in Vietnam

Nov 2023

Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June…

USD 1,195
Country Report

Jeans in the Philippines

Nov 2023

Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…

USD 1,195
Country Report

Jeans in Thailand

Nov 2023

Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…

USD 1,195
Country Report

Jeans in Taiwan

Dec 2023

Jeans has shown another healthy performance in volume terms in 2023, with overall growth set to equal that recorded in 2022. Solid demand is partly explained by the fact that these garments are perennially in fashion and have a broad appeal among…

USD 1,195
Country Report

Jeans in South Korea

Nov 2023

Demand for jeans continues to grow in 2023, driven by the ongoing popularity of street casual. The beginning of the endemic era in South Korea and consumers’ increasing outdoor activities are also helping to boost demand for durable jeans. The…

USD 1,195
Country Report

Jeans in Singapore

Nov 2023

Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…

USD 1,195
Country Report

Jeans in Malaysia

Nov 2023

Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…

USD 1,195
Country Report

Jeans in Japan

Nov 2023

Jeans experienced a significant drop in sales in 2020, followed by a year of stagnation in 2021 as COVID-19 prevailed in the country in these two years. Home seclusion, or “sugomori” in Japanese, was a hot term at this time. As society began to open…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;