Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…
There was a notable consumer preference for vintage clothing in 2023, with trends such as “old money fashion vibe” and Levi’s “1955”. Male consumers displayed an interest in clothes worn during older times, such as straight cut jeans, tucked-in basic…
Menswear continues to post healthy current value sales growth, as South Korea fully entered an endemic era from May 2023. Followed by the lifting of social distancing measures in 2022, the South Korea government lifted the mask mandate in April 2023…
After a rebound to growth in 2022, menswear in Japan is set to maintain positive retail volume and current value growth rates in 2023. The category experienced a significant decline in 2020, followed by a year of slower decline in 2021, as COVID-19…
The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…
Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…
Demand for jeans continues to grow in 2023, driven by the ongoing popularity of street casual. The beginning of the endemic era in South Korea and consumers’ increasing outdoor activities are also helping to boost demand for durable jeans. The…
Jeans experienced a significant drop in sales in 2020, followed by a year of stagnation in 2021 as COVID-19 prevailed in the country in these two years. Home seclusion, or “sugomori” in Japanese, was a hot term at this time. As society began to open…
Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…
Filipinos, in general, are not fans of layering. Instead, the tropical climate of the Philippines means that they are usually fairly minimalist in terms of clothing. Hosiery products are widely seen to be too hot and often unnecessary to wear. As an…