Voice of the Consumer: Mobility Survey 2024 Key Highlights

June 2024

This visual report highlights the results of Euromonitor International’s 2024 Voice of the Consumer: Mobility survey, covering the everyday transportation habits and attitudes of global consumers.

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This report comes in PPT.

Key findings

Convenience of personal cars

Despite urban challenges such as parking issues, environmental impact and maintenance costs, personal cars remain the preferred choice for many consumers, especially in less densely populated regions with limited public transportation infrastructure. However, there has been a slight global decline in personal car ownership over the past few years.

Sustainable commuting

While gasoline-powered cars continue to dominate as the main transportation option globally, a significant portion of global consumers are prioritisingeco-friendly transportation alternatives. This prioritisationhas led to a rise in the adoption of green commuting, reflecting a broader societal shift towards environmental consciousness and sustainability.

Rise of transportation network services

Ride hailing and ride sharing services are experiencing rapid growth in densely populated urban areas, offering convenience and flexibility to daily commuters. Traditional taxis also continue to hold a significant position globally, while car sharing and bicycle sharing services provide sustainable alternatives to private car ownership in urban areas.

Growing interest in automotive technologies

Consumers are increasingly integrating emerging technologies into their daily lives, with a rising trend towards the use of AI and virtual voice assistants in cars for various activities. Safety-related features are the most popular choice for car add-ons, indicating a prioritisationof driver safety in the automotive landscape.

Diverse and cost-effective shopping

Consumers expect transportation prices to stay like the last year, but many prioritisecost-effective options. This includes a growing preference for second-hand cars in some regions due to value for price considerations. Also, diverse financing options such as loans and credit card benefits cater to different age groups, reflecting varying economic circumstances.

Key findings
One in two consumers who commute to work do so every weekday
AI revolutionises workplaces and influences new commute habits
Eco-friendly consumers chooses green modes of commute
Growing emphasis on shared and on-demand services
Gasoline remains the primary automobile fuel
Personal car as a convenience factor
All focus on the road
Consumers seek safety and efficiency in their commute experiences
Young adults and government regulations leading EV market growth
High cost and poor charging infrastructure hold back global EV purchases
Balancing human control in the era of technology advancements
Electric micromobility vehicles on the rise among urban consumers
Transportation spending trends stays stable at the global level
Consumers seeking new advantages in automotive industry
New car variety appeals to safety-conscious novelty seekers
Second-hand car market attracts cost-conscious consumers
Flexible financing options to assist a variety of consumers
Information about Euromonitor International’s syndicated survey methods
Voice of the Consumer: Mobility Survey: FAQs


All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.

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