The market is dominated by foreign suppliers, as imports account for 90.0% of total market size in 2023. Households drive market demand, with household spending representing 70.8% of total demand in 2023. Spain has the fifth largest market size for toys and games regionally, with demand reaching USD4.0 billion in 2023. Fábricas Agrupadas de Muñecas de Onil SA (FAMOSA) is the largest company in Spain, generating 34.6% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 64.8% of total production value in 2023. The total number of companies decreases in 2023, to 438 units. The costs of the industry decrease by 2.5% in 2023, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 6.1% of production value in 2023, the 18th highest regionally. The industry’s exports share decreases in 2023 to 68.5% of total production output. With production value of USD483 million, Spain accounts for 4.2% of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Spain: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Spain: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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