The market is dominated by foreign suppliers, as imports account for 86.5% of total market size in 2023. Households drive market demand, with household spending representing 76.5% of total demand in 2023. Australia has the eighth largest market size for toys and games across the top 20 developed countries, with demand reaching USD4.0 billion in 2023. Konami Australia Pty Ltd is the largest company in Australia, generating 22.7% of the industry’s total production value in 2023. The industry is concentrated, with the top five companies generating 53.1% of total production value in 2023. The total number of companies increases in 2023, to 315 units. The costs of the industry increase by 3.9% in 2023, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 24.5% of production value in 2023, the fourth highest across the top 20 developed countries. The industry’s exports share increases in 2023 to 48.0% of total production output. With production value of USD231 million, Australia accounts for 78.4% of the Australasia total in 2023.
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This Euromonitor industrial report provides unique information on Toys and Games in Australia: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Australia: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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