Tissue and Hygiene in Latin America

Delivery

This report comes in PPT.

Key findings

Falling birth rates impacting nappies/diapers/pants

Declining birth rates across a number of countries are impacting nappies/diapers/pants sales, which recorded a marginally negative real value CAGR over 2018-2023. However, ageing populations, growing awareness and a lessening of the taboo surrounding these products are helping to drive growth in retail adult incontinence in many Latin American countries.

Peruvian consumers looking for deals and discounts

Post-pandemic, inflation, floods and a failed coup attempt are among the problems that the Peruvian population have had to contend with. This has seen consumers increasingly looking for deals and discounts on essential products, while, on less essential items, reducing their consumption, stopping buying them or replacing them with cheaper products.

Small local grocers still the leading distribution channel

Despite losing share over the 2018-2023 period, small local grocers still – just – remain the leading distribution channel in terms of retail value sales in the tissue and hygiene market. Supermarkets and hypermarkets, both gaining share, follow close behind. E-commerce has been growing, particularly in the pandemic, but still remains a relatively minor sales channel.

Suzano takes over Kimberly-Clark’s tissue operations in Brazil

Suzano’s acquisition of Kimberly-Clark’s tissue division in Brazil strengthened its position and broadened its offering in retail tissue at the same time as enabling Kimberly-Clark to make major investments in its retail hygiene operations, including launching leading innovation initiatives across nappies/diapers and menstrual care.