The Philippines Cities Review

July 2023

Manila remained the largest contributor to the Philippines’ economy in 2022, and is projected to maintain its position as the most populous city and the largest consumer market in 2027. Manila also records the highest disposable income per capita, as well as the highest unemployment rate among major cities. General Santos City is predicted to see the strongest increase in internet connectivity rates over the forecast period, while Davao City is set to experience the fastest per capita disposable

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The Philippines Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

The Philippines Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The The Philippines Cities Review market research report includes:

  • Major Philippines cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The The Philippines Cities Review in Philippines report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Philippines?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

The Philippines Cities Review


Manila is set to remain the most populous city
General Santos City to witness the strongest increase in internet connectivity rates
Disposable incomes to grow fastest in Davao City
Consumers spend the most on food and non-alcoholic beverages in Manila
Davao City is forecast to see the fastest growth in real GDP
Traffic congestion is a growing concern for cities in the Philippines
Summary 1 City Scorecard by Pillar 2022
Chart 1 Population in 2022 and Population Growth 2022-2027
Chart 2 Population by Age by City 2022
Chart 3 Average Household Size by City 2022
Chart 4 Population Density and Net Migration 2022
Summary 2 City Scorecard in Population Pillar 2022
Chart 5 Total Consumer Expenditure in the Philippines by City 2022
Chart 6 Consumer Expenditure per Capita and Consumer Expenditure Growth 2022-2027
Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2022
Chart 8 Discretionary vs Necessity Consumer Expenditure 2022
Summary 3 City Scorecard in Consumer Expenditure Pillar 2022
Chart 9 Share of Households with Internet and Broadband Internet Access 2022
Chart 10 Possession of Digital Devices by City 2022
Summary 4 City Scorecard in Digital Consumer Pillar 2022
Chart 11 Disposable Income per Capita and Disposable Income Growth 2022-2027
Chart 12 Number of Households by Disposable Income Band 2022
Chart 13 Number of Households with Disposable Income Over USD150,000 2022-2027
Chart 14 Household Possession of Kitchen Durables by City 2022
Chart 15 Household Possession of Entertainment Electronics by City 2022
Chart 16 Household Possession of Other Durables by City 2022
Chart 17 Number of Passenger Cars and Motorcycles per Household 2022
Chart 18 Possession of Transport Vehicles by City 2022
Summary 5 City Scorecard in Wealth Pillar 2022
Chart 19 GDP per Capita in 2022 and Real GDP Growth by City 2022-2027
Summary 6 City Scorecard in Economy Pillar 2022
Chart 20 Economically Active Population in 2022 and Employed Population Growth by City 2017-2022
Chart 21 Labour Force Participation Rate and Unemployment by City 2022
Chart 22 Labour Productivity Value and Productivity Growth by City 2017-2022
Summary 7 City Scorecard in Labour Pillar 2022

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  • Track key cities trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.


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