We expect ongoing developments in sweet spreads over the forecast period, as manufacturers continue to innovate to meet evolving consumer demands. Indeed, consumers will continue to seek added value in their daily options, such as seen with the growing popularity of healthy-positioned (or organic) options and those which carry the coveted “Made in Austria” label.
Marked by a diverse array of novel products, formulations, and manufacturing techniques aimed at meeting evolving consumer preferences for more varied options, the Austrian market for nut and seed spreads has experienced a notable surge in innovation. Manufacturers will continue to experiment in this sense, introducing new combinations of nuts, seeds, and other wholesome ingredients, thus, to create unique flavour profiles.
Honey is set to see a relatively sluggish performance over the forecast period, albeit remaining positive overall. Indeed, the consumption of honey in Austria has displayed minimal growth over recent years – despite honey being perceived as a healthy product with potential medicinal properties, thus acting as a natural sweetener.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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