Overall health awareness continues to grow in Saudi Arabia, and awareness and understanding about the importance of sleep to health, and the need to treat stress and sleep disorders, is also expected to rise, especially as more studies are published and publicised in the media. This will make more consumers aware of different sleep disorders caused by anxiety and excessive screen time, especially as the Ministry of Health (MoH) continues to educate the public about the importance of healthy lifestyles.
E-commerce is set to continue growing its share of sales within sleep aids, as this channel provides an extensive variety of products at different prices. iHerb has signed an eight-year agreement with CJ Logistics to provide consumers in the Middle East and Africa with products through its global distribution centre (GDC) in Riyadh’s Integrated Logistics Bonded Zone.
Private label lines from key pharmacies and health and personal care stores are expected to continue to expand, as they launch exclusive products, especially in categories related to vitamins and dietary supplements, during the forecast period. Examples include Nahdi pharmacies with Sanotact, Beatswell, and Medex, and Al Dawaa’s Ronzac.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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