Considering that the sanitary protection category is nearly saturated in Taiwan, manufacturers need to integrate more value-added features to drive value rather than volume sales. Larger brands have been concentrating on products with unique features to secure more share in towels.
Overall, the category is characterised by international brands including Sofy, Kotex, Whisper and the largest domestic brand Carnation. This is unlikely to change over the forecast period due to solid brand image, massive marketing campaigns and well-bonded brand loyalty.
In view of the high penetration of Taiwanese consumers in social media, multiple brands including Sofy, Kotex, Carnation and Whisper have heavily marketed their new products via local internet influencers and official Facebook fans webpages. Heated online discussions are helpful in increasing their sales performances in physical stores.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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