All categories except standard towels without wings and slim/thin/ultra-thin towels without wings are expected to continue to see rising demand, supported by ongoing growth in the 12-54-year-old female population. A more sophisticated demand, such as the shift to towels with wings and pantyliners, etc, is joined by rising awareness of natural, softer and ecological products.
While Shufersal and other major retailers stayed strong towards the end of 2022, refusing to accept price increases, their private label lines and other small brands are not expected to be able to compensate if they lose the business of large branded owners, such as Procter & Gamble and its Always and Tampax brands. While the distributor of these brands, Diplomat, decided not to raise prices in November 2022 for Shufersal and Rami Levy, it is likely to continue pressing these retailers to accept price increases.
Super-Pharm has started to sell Modibodi and launched a private label line of period underwear. In addition, in August 2022, a popular lingerie brand, Jack Kuba, was extended with the launch of a line of period underwear: Jack Kuba Liberté.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.See All of Our Definitions
This report originates from Passport, our Menstrual Care research and analysis database.
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