Personal Accessories in South Korea

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in South Korea?
  • Which are the leading brands in Personal Accessories in South Korea?
  • How significant is tourism in determining sales and demand for Personal Accessories in South Korea?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in South Korea?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?
Download Table of Contents

Personal Accessories in South Korea

Personal accessories in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Bags and Luggage in South Korea

KEY DATA FINDINGS

As consumer spending shifts to overseas travel, value growth in bags slows, while luggage soars
Open runs and the boom in the resale market wane
Novelty brands increasingly dominate sales of bags, marginalising older K-fashion brands
New brand imports by local distributors set to increase as more existing luxury brands switch to direct distribution
Economy priced casual bags to rise further amongst young consumers
Department stores set to remain the most popular distribution channel, despite competition from retail e-commerce
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028

Jewellery in South Korea

KEY DATA FINDINGS

Wedding demand sustains positive value sales of jewellery amidst high inflation
Van Cleef & Arpels is in the spotlight, as a jewellery brand chosen by the First Lady
Online jewellery brands expand to offline as the pandemic ends
Sales of wedding jewellery may slow due to decline in marriages, but affordable luxury jewellery targeting Millennials and Gen Z set to grow
Lab-grown diamonds expected to grow due to better affordability and sustainability
Jewellery-focused vertical platforms to rise to replicate the success of fashion vertical platforms
Table 24 Sales of Jewellery by Category: Volume 2018-2023
Table 25 Sales of Jewellery by Category: Value 2018-2023
Table 26 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 27 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 28 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 29 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 30 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 31 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 32 NBO Company Shares of Jewellery: % Value 2019-2023
Table 33 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 34 Distribution of Jewellery by Format: % Value 2018-2023
Table 35 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 36 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028

Traditional and Connected Watches in South Korea

KEY DATA FINDINGS

The “richsession” slows growth of traditional watches, but mechanical watches sustains more positive value growth than quartz watches
Breitling releases two limited editions exclusively for South Korean consumers
Online marketplaces rise as significant channels for sales of luxury watches
South Korea to remain one of the key markets for brand owners
Local distributors will continue new launches of retail platforms and brands, aiming to ride on the increased attention paid to watches
Smartwatches to continue to threaten sales of basic and mid quartz watches
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 40 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 43 Sales of Traditional Watches by Category: Volume 2018-2023
Table 44 Sales of Traditional Watches by Category: Value 2018-2023
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 46 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 47 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 48 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 51 Sales of Connected Watches by Category: Volume 2018-2023
Table 52 Sales of Connected Watches by Category: Value 2018-2023
Table 53 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 54 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 56 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 57 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 58 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 59 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 60 Distribution of Connected Watches by Format: % Value 2018-2023
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 66 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 69 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 70 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028

Writing Instruments in South Korea

KEY DATA FINDINGS

The full reopening of schools and offline studies sustains demand for stationery, including writing instruments
Monami continues to release limited-edition Tin Case series, arousing consumers’ curiosity and desire to collect
Montblanc opens The Library Spirit pop-up store in South Korea
Stationery players to pursue product diversification beyond writing instruments
The variety stores player Daiso will be a threat to independent stationery merchants
Overseas expansion may be a business breakthrough for stationery companies
Table 73 Sales of Writing Instruments by Category: Volume 2018-2023
Table 74 Sales of Writing Instruments by Category: Value 2018-2023
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 76 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 78 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 79 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 81 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Personal Accessories

      • Backpacks
      • Business Bags
      • Crossbody Bags
      • Duffel Bags
        • Non-Luxury Handbags
        • Luxury Handbags
      • Wallet and Coin Pouches
      • Other Small Bags
    • Luggage
    • Costume Jewellery
    • Fine Jewellery
          • Basic Mechanical Watches
          • Mid Mechanical Watches
          • High Mechanical Watches
          • Basic Quartz Analogue Watches
          • Mid Quartz Analogue Watches
          • High Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Mid Quartz Digital Watches
          • High Quartz Digital Watches
          • Basic Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Basic Mechanical Watches
          • Mid Quartz Analogue Watches
          • Mid Quartz Digital Watches
          • Mid Mechanical Watches
          • High Quartz Analogue Watches
          • High Quartz Digital Watches
          • High Mechanical Watches
          • Basic Activity Watch (Analogue)
          • Mid Activity Watch (Analogue)
          • High Activity Watch (Analogue)
          • Basic Activity Watch (Digital)
          • Mid Activity Watch (Digital)
          • High Activity Watch (Digital)
          • Basic Smart Wearables
          • Mid Smart Wearables
          • High Smart Wearables
    • Colouring
    • Markers and Highlighters
      • Graphite Pencils
      • Mechanical Pencils
      • Ball Point Pens
      • Fountain Pens
      • Roller Ball Pens
      • Pen Inkwells and Refills
      • Pencil Lead Refills
      • Other Writing Accessories

Personal Accessories

Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.

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This report originates from Passport, our Personal Accessories research and analysis database.

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