With the Coronavirus (COVID-19) outbreak, online grocery became a vital element of people's lives. However, e-commerce infrastructure is very different across markets, leading to large variations in out-of-stocks as demand surged. This briefing uses case studies from the world's most developed countries in e-commerce - China and South Korea - to showcase best practices during crisis-buying scenarios.
This report comes in PPT.
Asia Pacific takes more than half of the world’s e-commerce industry. Especially, South Korea and China show exceptionally high value per capita sales and growth, which means consumers are quite familiar with placing orders via e-commerce and using home delivery service. This online-friendly environment for grocery shopping played a big role during the COVID-19 outbreak in Asia Pacific.
As online orders surged during the COVID-19 outbreak, the prevalence of out-of-stocks helps showcase countries that have well-developed infrastructures for e-commerce. In Asia, local e-commerce players focused on making consumers less likely to panic buy by promoting the capabilities of local e-commerce players.
The online grocery shopping mall secured logistics for essentials such as fresh food, packaged food and drinks. The fully-automated facility was helpful in reducing the rate of delivery mistakes, which provided credibility and trust among customers. Guarantees of food freshness also proved popular among customers.
By fully utilising well-developed local e-commerce channels, Chinese pet care players could also expand delivery coverage of their brands to better compete with well-known global brands. Livestreaming by pet shops received positive response from viewers while most stores were shut down during the COVID-19 outbreak, which could be linked to commercial activities.
Sales of e-commerce are expected to increase faster over the forecast period than over the historic period. Having experienced the COVID-19 outbreak, consumers will better appreciate the role of e-commerce in grocery shopping, which will strongly impact the global e-commerce market as well.
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