The penetration of microwaves in India stood at less than 4% of households in 2023. While this factor, combined with the rapidly changing consumer lifestyle and family dynamics, leaves huge potential for players to tap into, growth of the category is expected to remain muted in volume terms.
At the end of the review period, appliances and electronics specialists remained by far the most popular distribution channel for microwaves in India. Local consumers still prefer to shop at traditional bricks-and-mortar stores to gain first-hand demonstration of the product, and to be able to compare various models in person.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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