Population growth in Mexico from 2021-2040 will be driven by positive natural change, as net migration continues to decline. Ageing will rise, with 65+ citizens increasingly impacting consumer trends. Rural citizens will continue to move to cities for education and career opportunities, making urban dwellers a key consumer group in 2040. As the population surges, Mexico will become an increasingly attractive consumer market. However, poverty and inequality will remain challenges for the nation.
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