Megatrends: Sustainable Living - Impact on Consumer Goods and Service Categories

October 2023

Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure is rising for climate action, thus transparency and reliable messaging are vital. This report aims to guide businesses in understanding conscious consumers, and help them uncover features for market growth and differentiation.

USD 1,325
Request More Information


This report comes in PPT.

Key Findings

Consumers expect affordable sustainability to go mainstream

In today’s economy, rising living costs curb spending, but consumers persist in seeking to combat climate change, despite high inflation. Sustainable practices, driven by budget constraints, are a global priority. Businesses must prioritise affordable sustainable solutions to stay competitive in this cost-conscious landscape.

Growing interest in cost-effective products with natural and safer ingredients

Amidst growing consumer interest in healthy eating and clean beauty, demand for natural and safer ingredients has surged in food and beverages, and beauty and personal care. With heightened scrutiny of product claims, consumers now seek ingredient transparency at accessible prices – a goal private label brands are keenly prioritising.

Apparel and personal accessories competitors rush to embrace circularity

With inflation being high, the fashion industry is fervently embracing sustainability. Opting for repair, resale, recycling and rentals paves the way for a budget-friendly, eco-conscious approach. Emphasis on durability, repairability and fair labour practices, mandated worldwide, propels circular models, enabling fashion players to tap into a burgeoning secondary market.

Sustainable practices reduce costs and food waste in consumer foodservice

Amid rising ingredient and labour costs, due to inflation and environmental challenges, foodservice businesses are embracing sustainability. They are streamlining operations, reducing waste, adapting menus to local ingredients and cutting expenses, along with prioritising sustainable supply chains, eco-friendly restaurant designs and sustainable packaging.

Sustainable living’s popularity will rise, boosted by developed economies

The focus on sustainability is intensifying. Consumers seek transparency and accountability. To thrive, companies must integrate sustainability into their core operations, moving away from premium pricing. Collaboration and circular solutions are key to making sustainability accessible and driving adoption, catering to consumer and regulatory demands.

Megatrends: Sustainable living impact on consumer goods and service categories
Leaders harness megatrends to disrupt a market
Key findings
The rise of sustainable living
Embracing sustainable living on a budget
Paving the way for sustainability to become mainstream
The pace of development of sustainable living across consumer goods and services
Budget-friendly healthier eating sparks food and beverage claims scrutiny
Albertsons boosts plant-based private label for budget-conscious shoppers
Clean beauty sparks consumers desire for transparency in beauty and personal care
Levitate beauty’s affordable skin care lands at Family Dollar
The rise of eco-conscious alternative consumer choices in apparel and personal accessories
Primark introduces budget-friendly circular fashion line and in-store recycling stations
Sustainable practices are unlocking savings in consumer foodservice
Sweetgreen expands Low Carbon Collection offer, enhancing transparency
Sustainable living remains a megatrend to watch
Key takeaways
Leverage the power of megatrends to shape your strategy today


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!