Loyalty

Our loyalty reports provide multi-dimensional analysis of custome...

Our loyalty reports provide multi-dimensional analysis of customer loyalty across geographies, industries and categories. Explore the impact of new loyalty propositions across the three stages of loyalty - transactional, emotional and next-gen, along...

Strategy Briefing

The New Loyalty Playbook: Strategies From Leading Brands

Sep 2024

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with…

USD 1,475
Strategy Briefing

Understanding Global Consumer Types

Aug 2024

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

USD 1,475
Strategy Briefing

State of Consumer Foodservice Loyalty Programmes and Opportunities for Expansion

Apr 2024

Due to intense competition and fragmentation in the foodservice industry, many restaurant operators are focusing on customer retention strategies via loyalty programmes. The surge in delivery apps has facilitated this shift, allowing seamless…

USD 1,475
Strategy Briefing

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 2024

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

USD 1,475
Strategy Briefing

Building Value Through Loyalty Strategies in Mobility

Feb 2024

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

USD 1,475
Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

USD 1,475
Strategy Briefing

Customer Loyalty Ecosystems

Dec 2023

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…

USD 1,475
Strategy Briefing

Elevating Engagement: The Loyalty Landscape in Asia Pacific

Aug 2023

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…

USD 1,475
Strategy Briefing

Coffee and Connectivity: Unlocking Digital Trends for Loyalty and Personalisation

Jul 2023

The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with the right strategies and tools to…

USD 1,475
Strategy Briefing

Next-Generation Customer Loyalty

Jun 2023

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

USD 1,475
Strategy Briefing

Building Brand Loyalty in Latin America

May 2023

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…

USD 1,475
Strategy Briefing

State of Play of Customer Loyalty

Feb 2023

Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a…

USD 1,475
Strategy Briefing

The Growth of Subscription Loyalty Programmes in the Americas

Feb 2023

Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…

USD 1,475
Strategy Briefing

The Changing Face of Customer Loyalty

Nov 2022

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

USD 1,475
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