Michelle Evans Global Lead: Retail and Digital Consumer
chicago
English
I drive Euromonitor's retail and digital research strategy, providing actionable insights into where and how consumers shop, as well as the evolving path to purchase.
About Michelle
Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 10 years of experience in the industry.
Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a thought leader, she was named a top 100 retail influencer by RETHINK Retail in 2021, 2022 and 2023, and a Woman to Watch by retail social think tank Remodista in 2018 and 2019. She has shared her expertise across industry events, including the National Retail Federation’s Big Show, CES, Shoptalk, Money20/20, Finovate, Mobile World Congress, Seamless and Forum E-Commerce Brasil in the capacity as a speaker, chairperson or juror. She has a reoccurring column in Forbes and is regularly quoted in publications globally.
Recently Published Work
NRF'25 Retail's Big Show
Michelle Evans
It’s not just a conference — it’s a game changer. Retail’s Big Show has consistently been on the pulse of the changing retail landscape, offering invaluable insights and serving as a central hub for industry professionals. But this year, NRF is not just helping you keep up with change; but become a game changer.
Shoptalk Fall 2024
Michelle Evans
Digitisation is no longer limited to ecommerce and marketing. Today, every functional role within retail is being disrupted by digital – from physical stores to merchandising to the supply chain.
Strategies for Navigating New Business Models, Channels and Shoppers
Michelle Evans
New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process.