The travel industry is recovering dynamically with shifting traveller preferences and behaviour. This highlights the importance of comprehensive consumer segmentation in order to tailor strategies and product offerings that respond to discrete target segments’ needs, values and wants.
Financial experience impacts overall customer satisfaction across travel verticals. While prior analysis discussed intermediaries, lodging, shopping, food and dining, this article focuses on airlines, surface travel modes, attractions and wellness.
The Adventure Travel World Summit is the biggest event of the year for adventure travel professionals who work and play like no other industry.
For 44 years, World Travel Market London has been the most influential 3 days it is possible to have in the travel industry. WTM London brings together the international leisure travel community; providing inspiration, education, sourcing, and benchmarking to travel professionals while providing exhibitors a place to do business and showcase their services to the international press.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
Travel is in full swing as key milestones approach on the path to sustainability. Looking beyond ‘business as usual’ trends, how are travel businesses and destinations embracing transformation to ensure that the current growth paradigm fits with climate targets?
Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.
ユーロモニターは、世界各国を対象に実施した消費者調査から、日本と、日本へのインバウンド客の8割以上を占めるアジア太平洋地域の旅行者の最新トレンドを発表しました。当社が実施した「ボイス・オブ・ザ・コンシューマー:ライフスタイルサーベイ」2024年版によると、一人旅をすると答えた人の割合は、調査対象国39か国中、日本が一番大きいことが判明しました。
Amid post-pandemic recovery, travel firms have been competing for share of wallets, but many have been trapped by manual operations and cumbersome payment. Financial experience impacts overall customer satisfaction, so partnerships should be formed between travel firms and fintechs to transform internal and external processes, catching the 8% CAGR (2023-2028) opportunities in the USD1.6 trillion world market in airlines, surface transport and attractions.