Europe: Top Consumer Trends in 2024
Stephen Dutton
What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Top Three Consumer Trends for Germany in 2024
Stephen Dutton
Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.
Latin America: Top Consumer Trends in 2024
Rodrigo Mattos
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Three Key Global Consumer Trends in Pet Care for 2024
Euromonitor International
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
What to Expect from the Middle Eastern Consumer in 2024
Rabia Yasmeen
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
2024 Consumer Trends in Asia and the Impact on E-Commerce
Rabia Yasmeen
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.
Three Digital Shopping Trends to Watch in 2024
Michelle Evans
Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.
2024年 世界の消費者トレンドが日本市場にもたらす影響を考察する
Sean Kreidler
2024年が始まり、はや3週間が過ぎた。今年の日本の消費者は、昨年に続いて慎重かつも楽観的に行動していくだろう。生活費の高騰、パンデミックによって増長した習慣、そして日常生活に浸透しつつある高度なテクノロジーが、2024年の日本の消費者習慣にも影響をもたらしていくことが予想される。
What Are the Top Consumer Trends in 2024?
Alison Angus
New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.