Supply Chain Diversification Supports Growth of the New Trade Hubs, but Further Action is Needed
Justinas Liuima
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.
Rise of Disposable Period Pants in China: Menstrual Care’s Lifestyle-Adapting Diversification
Quinn Mai
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
Clean Sweep - Innovation Driving Sales of Vacuum Cleaners in China
Tim Chuah
The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to compete with each other through innovation. These brands are now at the cutting edge of technological development, particularly evident in self-cleaning wet and dry vacuum models. Euromonitor International analyses the current state of play in this article.
东亚主要旅游目的地入境游支付体验分析（上篇）
Prudence Lai
快捷、安全、丝滑的付款流程无疑会让旅游体验变得更好。相反，速度慢、没有安全保障和不顺畅的支付流程会严重影响整个行程的体验感，比如遇到预定失败、诈骗、金融骗局等问题。 本篇文章中，欧睿专家基于自己在几个东亚旅游市场的休闲和商务旅行中支付方面的体验，深度解析了支付在接待国际游客方面的发展情况和关键问题。
The NIO Way to Amplify Customer Loyalty in China’s EV Market
Prudence Lai
Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.
欧睿×VISA：《重新定义客户忠诚度》发布
Euromonitor International
如今，留住客户和提升忠诚度面临着前所未有的挑战。经济下行压力大，世界多国面临生活成本危机，而市场上竞争白热化，消费者有太多的选择，企业稍不留意就会面临着失去优势的风险。 欧睿与 Visa 合作，共同探讨客户对忠诚度的新看法，思考品牌和企业如何通过移动和数字平台释放潜力，提出了六大优化策略，发布了《重新定义客户忠诚度——高价值方案助力留客率提升》报告。
emo的打工人靠买玩具治愈
Alex Li
2023 年，中国的传统玩具和游戏销售额预计将增长 9%，这是继2022年疫情出现大幅下滑之后的又一次强劲复苏。尽管预计中国经济前景疲软，但在新兴消费趋势、政策措施、产品创新和渠道重组趋势的推动下，传统玩具和游戏行业仍将保持强劲增长。
Tracking E-Commerce Prices and Sales in China’s Instant Noodle Market
Jared Conway
As global eyes turn again to China to monitor its current economic situation, understanding what is happening at the micro level can provide insights into how consumers are reacting to the current economic situation and how manufacturers and suppliers can best position their products to compete in this unprecedented environment.