While legalization remains a major hurdle, increasing cannabis usage can influence consumer habits and behaviour, on interconnected categories. For industries such as nicotine, pharmaceuticals, alcohol, and supplements, open questions remain as to the impact on sales and market penetration in the forecast period. In other words, is cannabis seen as a replacement?
Cannabis is probably the most disruptive and dynamic fmcg industry of them all. Regulatory changes have become more frequent across various regions, with most of them leaning towards wider liberation and acceptance. More and more consumers are turning to cannabis for different reasons, and a greater diversity of products has been emerging.
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
This year’s ICBC Barcelona took place in March, in the shadow of uncertainty. The legal cannabis industry has been struggling against several headwinds – lack of regulatory momentum, continued consumer ambiguity and capital constraints – which are collectively clouding the outlook for operators in one of the world’s youngest consumer sectors.
Euromonitor International’s latest research in 2023 reveals a staggering growth in the Japan’s cannabis market over the past four years, expanding approximately sixfold from JPY4 billion (USD26.3 million) in 2019 to JPY24 billion (USD173.8 million) in 2023. This surge is attributed to the rising demand for products offering relaxation, sleep improvement, and stress relief.
今日、日本ではカンナビスに対する知識不足から、多くの消費者がCBD製品の使用を敬遠しています。しかし、2023年12月に可決された改正大麻取締法により、CBD製品の安全基準が明確化される見通しです。これに伴い、食品、飲料、サプリメントなど、さまざまな業界大手企業が市場に参入することが予想されます。
EVO NXT is an exceptional new event concept that goes well beyond conventional trade show offerings – exclusively for the NGP industry! An innovative business festival and with a unique mix of information and entertainment, EVO NXT offers everyone the perfect platform for joining forces and driving change in the industry.
At the trade fair duo InterTabac and InterSupply from 14th. to 16th September 16, 2023, trade visitors meet top decision-makers from retail, manufacturing and the service sector.
Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.