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Herbert Yum

Herbert Yum Research Manager

hong kong

English, Chinese

About Herbert

Herbert leads a syndicated team of seven in the Hong Kong office, where he oversees all research projects for the Hong Kong and Taiwan markets, as well as covering all research for the services and payments industries across Southeast Asia.



Herbert is a Research Manager at Euromonitor International with a focus on the consumer and financial industries. He is based in Euromonitor's Hong Kong office, where he advises clients across a range of subjects, including the apparel supply chain, beverages, precision cleaning, fresh food, consumer health and consumer finance. Prior to joining Euromonitor, Herbert worked as a PE & VC market data researcher, serving institutional clients on research work in the Asia Pacific region. Herbert is a CFA and FRM charterholder.

Recently Published Work


Rethink HK 2022

Herbert Yum

Herbert Yum

Asia Pacific 6 Oct 22 | China Time: 03:00 PM

The third edition of ReThink HK returns to the city on 05 – 06 October this year at the Hong Kong Convention and Exhibition Centre to convene a two-day expo and gather business leaders, sustainability practitioners, and like-minded delegates to explore sustainable developments and solutions from a Hong Kong context.


Opportunities and Quest for Healthy Ageing in Asia Pacific

Julia Illera

Julia Illera

3 Aug 22

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights the potential impact of the behaviour of healthier consumers on consumer goods industries in the years to come through three lenses - nutritional habits, physical wellness and internal balance - to help the reader understand the changing Asia Pacific consumer.


Seamless Asia 2022

Herbert Yum

Herbert Yum

23 Jun 22 | SGT: 12:00 PM

Asia’s leading event on the future of commerce is returning virtually once more on 22-23 June 2022. Join Asia’s payments, banking & e-commerce leaders live online as we come together to share our experiences and navigate the challenges we are all facing.