Haikal Sufiyan

Haikal Sufiyan Senior Analyst

singapore

English

About Haikal

Haikal is a Senior Research Analyst at Euromonitor International.

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Haikal is part of the research team in Singapore that handles home and tech research and client engagements. His focus is on home and tech industries, connecting with clients to share insights of industries such as home and garden.

Related to Appliances and Electronics

Article

Megatrends: Quantifying Digital Living

Tim Chuah

Tim Chuah

12 Jul 24

Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.

Article

Top Three Trends in Households

Anjali Jain

Anjali Jain

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

Article

Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea

Chloe Bang

Chloe Bang

18 Jun 24

In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.

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