Income and Expenditure: Sri Lanka

August 2022

Over the long term, the consumer market in Sri Lanka is forecast to expand at a faster pace compared to regional countries, thanks to economic reforms and a gradual transition towards a more urbanised economy built around manufacturing and services sectors, supporting income growth and expansion of the middle class. However, pandemic-related uncertainty, national debt crisis and rising inflationary pressures pose downside risks to economic recovery as well as consumer income and spending growth

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

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The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Income and Expenditure: Sri Lanka


Consumer Income
Macroeconomic imbalances could hinder consumer income growth
Social Classes/Inequality
Social classes C and D to register the fastest expansion over the forecast period
Consumer Expenditure
Debt crisis and rising inflationary pressures to weigh on consumer market growth
Wealth and Wealthy Consumers
Urbanisation and economic reforms are set to support wealth accumulation in the country
Chart 1 Annual Gross Income Distribution by Age in Sri Lanka: 2021
Chart 2 Distribution of Income in Sri Lanka: Key Metrics 2021-2040
Chart 3 Gross Income Growth Index in Sri Lanka 2021-2040
Chart 4 Average Gross Income by Age in Sri Lanka: 2021-2040
Chart 5 Population by Income Brackets in 2040
Chart 6 Gini Index 2021/2040
Chart 7 Households by Disposable Income (PPP) over 2021-2040
Chart 8 Overview of Sri Lanka’s Social Classes
Chart 9 Social Class D by Age: 2021/2040
Chart 10 Consumer Market and Spending in Sri Lanka: Key Metrics 2040
Chart 11 Consumer Expenditure in Top Regions: Size in 2040 and Growth over 2016-2040
Chart 12 Urban/Rural Consumer Expenditure in 2040
Chart 13 Households Expenditure in 2021
Chart 14 Consumer Spending by Category in Sri Lanka 2021-2040: USD per Household
Chart 15 Index of Consumer Prices in Sri Lanka over 2010-2021
Chart 16 Households Expenditure by Category in Sri Lanka: 2040

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