The hypermarket channel will record strong growth in terms of current value sales and outlet numbers during the forecast period, mainly driven by steady expansion and Vietnam’s anticipated positive economic performance overall, with higher GDP growth expected for 2024-2026 than was seen in 2023. This will encourage greater consumer spending, particularly when it comes to groceries.
Digitalisation will continue to accelerate, impacting all aspects of social and economic life including retail. Players must therefore invest in modernising their sales strategies and system operations, with digitalisation becoming increasingly necessary to remain competitive in retail.
Sustainability concerns remain important factors influencing behaviour and purchasing decisions, as well as development in production. Rising interest in greener living is noticeable in Vietnam; the country’s government has been actively promoting the significance of adopting a green lifestyle and pursuing sustainable development through various media channels and social initiatives.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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