Food and Nutrition: Beyond the Pandemic

December 2021

The COVID-19 pandemic has brought permanent changes and new opportunities to global packaged food markets. As many working hours will stay in the home, so will many eating and food shopping occasions. The ubiquitous e-commerce channel will lead to shorter, more local routes to consumers whilst offering faster delivery that will help recreate impulse purchase behavior. Supply chains need to be future-proofed with a sustainability lens on.

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This report comes in PPT.

Key Findings

Packaged food remains on track despite pandemic

Amid the COVID-19 pandemic and despite major transformations in its economic and consumer mechanisms, packaged food’s resilience should still be evident in the forecast period. Food businesses will still need to pivot and gain agility.

Food retail to shift further to digital channels

Investing in seamless food ordering and home delivery can help create new impulse food shopping patterns. Whatever the model adopted, e-commerce is largely unavoidable for a food producer and will invite strategic, often local, partnerships.

Home as a haven of eating occasions

As our homes have turned into flexible living environments, food brand owners have various eating occasions to cater to around work, schooling, exercising or streaming. Home cooking and baking will to some degree endure partly as a way of saving money.

Sustainability goals become all-encompassing

The sanitary crisis has put more urgency on governments globally to tackle climate change and food insecurity. Food producers can anticipate and will need to align with these policies. Plant-based meat and dairy as well as cultured proteins can contribute to reducing carbon emissions.

Food for physical and mental resilience

Immune health as well as mental wellbeing have risen in importance in consumers’ minds when it comes to choosing food products. Greater awareness of how various food ingredients can help can be leveraged not only in fresh food and dairy but also increasingly in snacks.

Key findings
The World Beyond the Pandemic: the Big Picture
Future of Globalisation
Future of Work and Education
Future Priorities and Preferences
What does the World Beyond the Pandemic mean for Food and Nutrition?
How did COVID-19 change food and nutrition?
Routes to disruption
Long-term impacts of COVID-19 on Food and Nutrition
Impact on the industry: digital and quick commerce can re-invent impulse food consumption
Impact on the industry: many meals stay in the home
Impact on the industry: sustainability challenges gained visibility
Impact on the industry: immune health a path, mood and focus management an avenue
Major behavioural shifts shaping long-term consumption
Digital living: consumers want less time spent food shopping
Home-centric lifestyle: consumers want the flexibility of living and eating at home
Social and environmental responsibility: consumers want ‘ethical’ foods that walk the talk
Value: consumers want foods that support physical and mental resilience
Challenges to overcome
Key areas of opportunities
Companies are meeting the needs of consumers using various strategies
Diversifying supply chains and markets: Barilla
Making responsible investments: Arla Foods
Adopting a digital first approach : McDonald’s
Aligning to shifts in consumer values and behaviour: Nestlé
The World Beyond the Pandemic
Key learnings for Food and Nutrition
Become tomorrow’s next leader

Health and Wellness

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.

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