During the review period, many consumers were price sensitive due to the tough economic conditions in South Africa. Many socioeconomic groups had to look for ways to cut down on unnecessary costs.
With many consumers being brand loyal when it comes to eye care products, many consumers seek out brands that are recommended by a health professional such as their optometrist or ophthalmologist. Some consumers also consider a brand if it is recommended by their friends or family, trends that favour certain brands over others.
Many South African consumers rely on their optometrist or ophthalmologist for recommendations when it comes to eye care products. Therefore, it could be a useful strategy for brands seeking exposure and greater visibility for their eye care products to collaborate with optical goods stores.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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