Experiential Luxury in Thailand

October 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Experiential Luxury industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Experiential Luxury in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Experiential Luxury in Thailand?
  • Which are the leading brands in Experiential Luxury in Thailand?
  • How are products distributed in Experiential Luxury in Thailand?
  • How important is tourism in evaluating demand for Experiential Luxury in Thailand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Experiential Luxury in Thailand - Category analysis

KEY DATA FINDINGS

Current value sales of experiential luxury on the rise in 2023
Luxury hotels records highest value increase within overall category in 2023
Marriott International Inc is the leading player in experiential luxury in 2022
Continued recovery expected for experiential luxury over 2023-2028
Luxury hotels will record the best performance in experiential luxury over the forecast period
Government efforts to help drive tourism in Thailand
Table 1 Sales of Experiential Luxury by Category: Value 2018-2023
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028

Luxury Goods in Thailand - Industry Overview

Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 7 Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 10 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 13 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Experiential Luxury

  • Luxury Foodservice
  • Luxury Hotels

Experiential Luxury

This is an aggregation of Luxury Hotels and Luxury Foodservice.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Experiential Luxury research and analysis database.

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