Driving Routine and Impulse Eating Occasions in Asia

Delivery

This report comes in PPT.

Key Findings

One in three Asian surveyed respondents claim that they plan on spending more

Emerging Asian markets such as India, the Philippines and Vietnam are expected to be key engines for global economic growth. Business and consumer sentiments are set to improve, nudging the shift of consumer priorities from affordability (spending less money, buying fewer items) to longer-term value (even if it means spending more).

High-value opportunities reside in tapping onto “anytime, anywhere”

Consumer habits of finding the best value through different channels are expected to continue as some degree of price sensitivity for consumers sticks. Brands must offer products that fit with different consumption occasions and need states across time and place. Tap into retail channels more widely patronised in Asia such as small local grocers and retail e-commerce.

Sensational elements to break the monotony of routine, while convenience elevates daily activities

Identify everyday routines where food can uplift enjoyment. Single-person households are on the rise while dependence on social media is increasing. Hence, creating products that encourage sharing beyond the household and enhancing daily lives, by cutting down time spent on menial tasks, and pairing with recreational activities will be valued by consumers.

Leveraging digital tools creates new dimensions to play on impulse decisions

The proliferation of digital platforms act as tools for consumer engagement, peer review and discovery/recommendation leading to purchase opportunities. Brands that strategically build brand awareness through these channels are better positioned to trigger impulse purchases.