Further depopulation in Croatia in 2021-2040 will be driven by a combination of natural decrease and negative net migration. Ageing, illustrated by rapid growth in older cohorts, will affect consumer trends and place more pressure on state resources. Urbanisation will increase in smaller urban settings, although the major cities will decline in size. Rising prosperity and its strategic location should make Croatia increasingly appealing as consumer market, in spite of its diminishing populace.
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