Consumer Values and Behaviour in United Arab Emirates

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in United Arab Emirates report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in United Arab Emirates report answers:

  • How is the consumer mindset in United Arab Emirates changing? In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in United Arab Emirates purchase decisions?
  • Where and how do consumers shop in United Arab Emirates?
  • What health-related activities do consumers in United Arab Emirates participate in?
  • What megatrends should I focus on in United Arab Emirates (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in United Arab Emirates
Consumers have complex ideals, preferences and concerns
Millennials are most concerned about taking health and safety precautions outside the home
Emirati consumers keen to try new products and services
Trusted brands remain preferred by all consumers in the UAE
Consumers in the UAE say it is likely that they will experience greater happiness in the future
Millennials feeling the most positive about the future
Among home activities, Emiratis frequently choose to connect with friends or family virtually
Safe location remains the most desired home feature
Consumers prefer to cook or bake for themselves and their families
Emiratis claim to be too busy to prepare meals
Millennials find cooking least desirable and would rather order take-out
Healthy ingredients are particularly important for younger generations' dietary needs
Gen Z are demanding to be able to work from home
Consumers primarily desire to make a substantial amount of money
Emiratis say they maintain a clear separation between their professional and personal lives
Consumers prefer interacting with their friends virtually
Socialising online is done slightly more than face-to-face interactions
Emirati consumers consider unwinding as their top travel consideration
Younger generations are seeking value for money when planning a vacation
Consumers enjoy less strenuous exercise such as walking or hiking
Baby boomers remain social by participating in group fitness classes
Gen Z taking most active measures to reduce stress and maintain their mental wellbeing
Consumers are feeling uneasy about the effects of climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Consumers in the UAE are motivated to use products designed for energy efficiency
Emiratis utilise social and political media to voice their perspective on current issues
Emirati consumers love exploring shopping malls, far above the global average
Emirati consumers love searching and finding the best prices
Consumers in the UAE regularly seek strong or well-known brands
Baby boomers are most interested in personalised and unique shopping experiences
Emirati consumers are drawn to digital subscriptions for streaming content
Emiratis expect to increase spending on education and reduce expenditure on experiences
Younger generations foresee increasing spending on education the most
Emirati consumers are satisfied with their current financial standing
Baby boomers are most prone to having to rely on government financial support and subsidies
Baby boomers will focus on saving money and reducing spending in the future
Emirati consumers proactively oversee the sharing of data and privacy preferences
Millennials favour digital simulations over physical reality
Emirati consumers utilise a range of messaging or communication platforms
Millennials are most comfortable in frequently using online activities
Buying items or services online is not preferred among baby boomers
Emirati consumers follow or like companies' social media feeds or posts
Gen Z are very active in interacting with their favourite brands online
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