Consumer Values and Behaviour in the United Kingdom

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in United Kingdom report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in United Kingdom report answers:

  • How is the consumer mindset in United Kingdom changing? In United Kingdom, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in United Kingdom purchase decisions?
  • Where and how do consumers shop in United Kingdom?
  • What health-related activities do consumers in United Kingdom participate in?
  • What megatrends should I focus on in United Kingdom (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in the UK
British consumers are concerned about the rising costs of daily products
Gen Z consumers are least concerned about rising prices of everyday goods
British consumers prefer to explore innovative products and services
Millennials are eager to have products and services uniquely tailored to them
British consumers are less positive about the future compared to the rest of the world
Baby boomers feel the least positive about the future
While at home, British consumers' most frequent activity is exercise
Safe location is the most appreciated home feature among British households
British consumers enjoy cooking and baking their own meals
Many British consumers do not have time to cook or someone else prepares meals for them
For Gen Z, home cooking is at the bottom of the priority list
Less than half of British consumers are focused on identifying healthy ingredients
Gen X consumers are determined to split their work and private life
Consumers in the UK primarily desire to have a sense of security in their job position
British consumers say they maintain clear separation between their professional and personal lives
Consumers enjoy socialising with friends online on a weekly basis
Millennials spend much more time on a range leisure activities
Consumers in the UK primarily seek value for money when planning a trip
Relaxation is the most important feature considered by Gen X when travelling
Weekly walk or hike for exercise is the most popular exercise habit for British consumers
Millennials are most active generation for team sports
Millennials are taking active steps to reduce stress and increase mental wellbeing
Consumers in the UK are feeling uneasy about the effects of climate change
Older generations are driving the adoption of more sustainable behaviours
Consumers in the UK are motivated to use products designed for energy efficiency
Baby boomers are heavily influenced by a brand or company's social and political stances?
British consumers have a fondness for great bargains
Baby boomers often browse in stores without buying anything
British consumers are interested in acquiring items that have been previously owned
Older generations are most likely to shop for private label and low-cost offerings
Consumers in the UK are drawn to digital platforms for streaming services
British consumers want to increase spending on groceries, while reducing expenditure on experiences
Spending on education to see an increase for millennials in the next year
British consumers are satisfied with their current financial standing
Millennials are capable of routinely putting away a portion of their salary
Younger generations expect to increase their savings
British consumers actively manage data sharing and privacy settings
Millennials utilise the latest in what technology has on offer
Consumers in the UK visit or update social networking sites on a daily basis
Younger generations regularly employ smartphone apps to track their health and fitness
Baby boomers are least active in online activities
British consumers interact less with companies online compared to the global average
Younger consumers are most active in interacting with companies and brands online
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