Consumer Values and Behaviour in the Netherlands

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Netherlands report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Netherlands report answers:

  • How is the consumer mindset in Netherlands changing? In Netherlands, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Netherlands purchase decisions?
  • Where and how do consumers shop in Netherlands?
  • What health-related activities do consumers in Netherlands participate in?
  • What megatrends should I focus on in Netherlands (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in the Netherlands
Vast majority of Dutch consumers say their identity is accepted by society
Baby boomers particularly comfortable with their own identity
Dutch consumers more willing to spend money on experiences rather than tangible items
Younger generations more open to new products and innovative services
Less than half of Dutch consumers expect they will be happier than they are now
Millennials are the most optimistic about the future quality of life
While at home, Dutch consumers frequently connect virtually with friends or family
Safe location is the most appreciated home feature among Dutch households
Dutch consumers prefer to prepare their own meals
Dutch consumers say that another member of the family usually prepares meals for them
Baby boomers the least likely to prepare meals for themselves
The most important dietary restrictions are terms of health ingredients
Gen X consumers most concerned about managing work-life balance
Younger consumers driven by lucrative salaries
Dutch consumers say they uphold a division between their job and private life
Online and physical socialising on a weekly basis is the preferred leisure activity
Millennials proving to be the most actively involved in monthly leisure activities
Consumers' top travel motivation - finding peace and releasing tension
Older generations drawn to nature and outdoor activities when on vacation
Less strenuous exercise, like walking or hiking, is the most popular exercise routine
Young and old prioritising time for a weekly walk or hike
Millennials taking active steps to reduce stress and maintain their mental wellbeing
Dutch are concerned about climate change
Consumers actively engaged in adopting more sustainable behaviours
Dutch motivated to consider using products that are designed to reduce energy consumption
Dutch consumers less concerned about activism compared to global average
Dutch consumers love searching for and finding bargains
Older generations more focused on finding the best price and cheapest offerings
Consumers in the Netherlands frequently search for affordable and store-brand items
Gen X and baby boomers most likely to purchase private label and low-cost offerings
Dutch consumers subscribe to online platforms for streaming media
Consumers in the Netherlands planning to increase spending on groceries
Gen Z and millennials intending to spend much more on physical experiences
Dutch consumers feel at ease with their current financial situation
Nearly half of baby boomers feel at ease with their present financial situation
Younger consumers intending to focus on building their savings over the next year
Dutch consumers proactively oversee the sharing of data and privacy preferences
Millennials seem to be the only generation worried about staying anonymous online
Dutch consumers employ messaging or communication applications almost daily
Less than half of Dutch consumers use fitness or health apps
Millennials the most active generation in frequency of online activities
Dutch way less likely to engage with companies online compared to global averages
Millennials the most active in their online engagement with brands
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