Consumer Values and Behaviour in Singapore

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Singapore report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Singapore report answers:

  • How is the consumer mindset in Singapore changing? In Singapore, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Singapore purchase decisions?
  • Where and how do consumers shop in Singapore?
  • What health-related activities do consumers in Singapore participate in?
  • What megatrends should I focus on in Singapore (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Singapore
Consumers in Singapore are concerned about the rising costs of products
Gen X are showing the most concern about rising prices
Consumers extensively research the products and services they consume
Younger consumers are more active in doing research around products they use
Singaporeans are optimistic about their future
Younger generations are looking forward to a brighter future
While at home, consumers in Singapore frequently connect with friends or family virtually
Safe location remains the most desired home feature
Consumers in Singapore prefer to prepare their own meals
Consumers assert that they are unable to cook due to their busy schedules
Millennials are most likely to blame barriers for lack of cooking at home
Consumers in Singapore are focused on finding and identifying healthy ingredients
Gen X expect to have a job that enables an equilibrium between work and personal lives
Consumers in Singapore primarily desire to earn a high salary
All generations say they uphold a strong division between their job and private life
Consumers enjoy socialising with friends both online and face to face
Gen Z proves to be the most sociable generation
Singaporeans prioritise getting the most value for money when travelling
Older generations are more likely to immerse themselves in local culture
Singaporeans actively participate in running or jogging at least once a week
Millennials remain most committed to various forms of weekly exercise
Millennials undertake stress-reduction and mental wellbeing activities the most
Consumers are concerned about climate change
Gen X are leading by example in living more sustainable lives
Singaporeans are motivated to use products designed for energy efficiency
Millennials are most active and committed to activism around political and social issues
Consumers like to explore shops even if they have no intension of purchasing anything
Gen X would much rather browse than spend money if no bargains are found
Consumers in Singapore endeavour to embrace a minimalist lifestyle
Older generations aim to lead a minimalist lifestyle
Consumers in Singapore are drawn to digital platforms for streaming content
Expenditure on health and wellness is expected to see the greatest increase in the next year
Millennials are most willing to spend money for personal development and upskilling
Consumers are comfortable with their current financial situation
Older generations are most comfortable with their current finances
Gen Z are planning on active steps to save more and reduce overall expenditure
Singaporeans actively manage data sharing and privacy settings
Gen Z prefer to communicate online, but are also most conscious about staying anonymous
Singaporean consumers use a range of messaging or communication apps almost every day
Gen Z are most active in frequency of online activities
Younger consumers enjoy the benefits of price comparison sites and writing reviews
Consumers in Singapore show support for companies by following their social media updates
Millennials are much more likely to engage with companies and brands online
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