Consumer Values and Behaviour in Mexico

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Mexico report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Mexico report answers:

  • How is the consumer mindset in Mexico changing? In Mexico, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Mexico purchase decisions?
  • Where and how do consumers shop in Mexico?
  • What health-related activities do consumers in Mexico participate in?
  • What megatrends should I focus on in Mexico (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Mexico
Consumers in Mexico take safety measures before stepping out of their house
Older generations most concerned about rising unit prices
Mexican consumers prefer to explore innovative products and services
Millennials do extensive research into the products and services they consume
Mexican consumers strongly believe they will experience greater happiness in the future
All generations believe their quality of life in terms of happiness will increase in the future
While at home, consumers frequently connect with friends or family online
Safe location - the most desired home feature
Strong majority of Mexicans prefer preparing their own meals
Not having time to cook deemed as greatest barrier to cooking at home
Gen X say that someone else living with them is in charge of making their meals
Over half of Mexicans prioritise healthy ingredients in food and beverages
Mexicans indicate they wish to be able to manage their work-life balance effectively
Consumers in Mexico primarily prioritise having a sense of security in their careers
Mexicans say they maintain a clear separation between their professional and personal life
No preference in socialising either online or face to face for Mexicans
Millennials most active generation in terms of monthly leisure activities
Consumers' top travel motivation - getting the best return on money spent
Gen X have the biggest wish list for important features when travelling
Weekly walk or hike the most frequent exercise habit in Mexico
Younger generations enjoy team sports and group activities
Mexicans are interested in meditation to improve wellbeing
Mexican consumers are worried about climate change
Older generations living by example in terms of positively impacting the environment
Consumers motivated to employ eco-friendly materials for packaging
Mexicans use social and political media to share their views
Mexicans eager to explore stores and malls in order to find the best offerings
Older generations enjoy visiting malls even when they have no intention of buying anything
Consumers in Mexico look for reputable or easily recognised brands
Older generations attempting to lead a simplified lifestyle and only buy what is needed
Mexican consumers subscribe to online platforms for streaming media
Consumers planning to decrease spending on experiences over tangible items
Younger generations committed to spending money to upskill themselves
Consumers in Mexico are satisfied with their current financial standing
Gen Z consumers only slightly concerned about their financial position
Younger generations expect to increase their savings
Mexicans proactively oversee the sharing of data and privacy preferences
Less than half of Gen Z concerned with actively managing their data and privacy settings
Consumers in Mexico utilise platforms for communicating digitally almost daily
Less than half of Gen Z consumers use online banking on weekly basis
Reading reviews from peers a frequent online activity among most Mexican consumers
Consumers engage with businesses' social media content
Millennials most likely generation to purchase brands directly from social media platforms
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