Consumer Values and Behaviour in Malaysia

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Malaysia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Malaysia report answers:

  • How is the consumer mindset in Malaysia changing? In Malaysia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Malaysia purchase decisions?
  • Where and how do consumers shop in Malaysia?
  • What health-related activities do consumers in Malaysia participate in?
  • What megatrends should I focus on in Malaysia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Malaysia
Consumers in Malaysia prioritise taking precautions for health and safety when leaving home
Millennials comfortable with who they are and feel that they are accepted in their society
Consumers carry out in-depth investigation into the products they are familiar with
Millennials ensure they know everything about the goods they are considering buying
Malaysians believe the future will be bright, more so than the global average
Millennials are the most positive and optimistic in their outlook
Among home activities, Malaysians choose to connect with friends or family virtually
Safe location is the most appreciated home feature among Malaysian households
Malaysians prefer to prepare their own meals
Malaysian consumers assert that they are unable to cook due to their busy schedule
Millennials confirm range of barriers to cooking at home
Healthy ingredients and clear nutrition labels greatest concerns for dietary restrictions
Generation X prioritise maintaining a good work-life balance
Malaysians primarily desire to earn a high salary, especially millennials
Malaysians indicate they wish to uphold a division between their job and private life
Malaysians prefer interacting with their friends virtually
Gen Z consumers most actively involved in monthly leisure activities
Malaysian consumers prioritise best value offerings when travelling
Younger generations expect nature and outdoor activities options when on vacation
Weekly running or jogging the most frequent exercise routine
Younger generations leading the pack in weekly running or jogging routines
Massages proving to be the preferred stress-reduction activity for Malaysians
Malaysian consumers are feeling uneasy about the effects of climate change
Consumers actively striving for eco-friendly and sustainable habits
Malaysian consumers motivated to utilise packaging that is environmentally sustainable
Malaysian consumers use social and political media to share their views
Malaysian consumers always on the lookout for a good bargain
Millennials love shopping, from finding bargains to simply browsing
Malaysians strive to live a simple lifestyle
Millennials remain loyal to tried and tested brands
Malaysian consumers fixed to digital platforms for streaming content
Malaysians expect to increase spending on health and wellness
Younger generations intending to increase expenditure on health and wellness offerings
Malaysians are concerned about their financial standing
Millennials feeling the pinch in terms of their current financial position
Millennials anticipated to make the biggest increase in attempts at saving money
Consumers actively manage data sharing and privacy settings
Baby boomers least concerned about managing their online identity privacy settings
Malaysian consumers utilise platforms for communicating digitally
Millennials most active in updating and frequenting their online profiles
Younger generations most willing to share, write and read reviews on products or services
Consumers interacting by following or liking companies' social media feed or posts
Millennials much more likely to engage with brands online
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