Consumer Values and Behaviour in Indonesia

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Indonesia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Indonesia report answers:

  • How is the consumer mindset in Indonesia changing? In Indonesia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Indonesia purchase decisions?
  • Where and how do consumers shop in Indonesia?
  • What health-related activities do consumers in Indonesia participate in?
  • What megatrends should I focus on in Indonesia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer values and behaviour in Indonesia
Indonesian consumers have complex ideals, preferences and concerns
Millennials place the most importance on spiritual beliefs in their daily lives
Indonesian consumers enjoy experimenting with novel goods and innovative services
Younger consumers want to understand, engage and personalise the goods they consume
Indonesian consumers looking forward to bright horizon
Millennials hold strongest belief in their optimism about the future
While at home, Indonesian consumers frequently connect virtually with family and friends
Safe location - the most desired home feature for Indonesian households
Indonesians prefer to prepare their own meals
Consumers in Indonesia say that someone else living with them oversees the cooking
Not having time to cook remains major barrier to cooking at home
Healthy ingredients remains a major factor in dietary restrictions for Indonesians
Gen X place strongest measures on maintaining a work-life balance
Consumers' primary desire is to earn a competitive income
Indonesians say they have a strict boundary between work and personal life
Indonesians like engaging in personal interactions with friends on a weekly basis
Apart from socialising, attending a sporting event is a popular leisure activity for youths
Consumers' top travel motivation - secure location
Baby boomers expect to relax and unwind when on vacation
Less strenuous exercise like walking or hiking once a week is the most popular training habit
Younger generations more likely to compete in team sport activities
Millennials taking active measures to reduce stress and maintain a positive mental state
Indonesians are concerned about climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Indonesia motivated to use sustainable packaging
Indonesians prefer purchasing a smaller quantity of items, but of superior quality
Millennials derive sense of importance when buying eco/ethically-conscious goods
Indonesians try to lead a minimalist lifestyle and do not buy new items unless necessary
Gen X taking the lead in leading a more simplified life
Upskilling and personal development to be supported by increased spending on education
Millennials the most eager to increase expenditure on education
Indonesians far more comfortable to save a portion of their income than rest of the world
Over half of millennials state they are able to regularly add to their savings pot
Younger generations eagerly planning on saving more in the future
Consumers proactively oversee the sharing of data and privacy preferences
Baby boomers least concerned about personalising data sharing and privacy setting
Indonesians most frequent in using a communication or messaging app almost daily
Millennials most adept at using technology for online activities
Millennials most actively involved in online activities, especially online shopping
Indonesian consumers actively engaging with companies online, more than global average
Millennials especially active in engaging with companies and brands online
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