Consumer Values and Behaviour in Brazil

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Brazil report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Brazil report answers:

  • How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Brazil purchase decisions?
  • Where and how do consumers shop in Brazil?
  • What health-related activities do consumers in Brazil participate in?
  • What megatrends should I focus on in Brazil (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Brazil
Safety and rising costs remain key concerns for Brazilian consumers
Majority of Gen X believe society embraces and validates their sense of self
Consumers enjoy experimenting with novel goods and amenities
Trust in the companies they buy from most important for baby boomers in Brazil
Consumers in Brazil are more optimistic about their future than global counterparts
Younger generations anticipate improved financial well-being
Brazilians love to connect with friends and family at home
Safe location remains extremely important when choosing a home
Brazilians like to cook or bake for themselves, with millennials most active
Only a small percentage of Brazilians think going out to eat is more convenient
Gen Z have the least time for cooking
Brazilian consumers look for healthy ingredients in food and beverages
Gen Z Brazilians most eager to seek out a good work-life balance
Job security is most important for Brazilians, especially for millennials
Brazilian consumers expect a strict boundary between work and personal life
Online communication important for communicating with friends
Millennials go shopping for leisure
Brazilians prioritise getting the most value for money when travelling
Younger generations like urban getaways when on vacation
Lifting weights to build strength is a most popular exercise
Walking and hiking is most appealing to baby boomers
Brazilian consumers are interested in meditation
Most Brazilians worry about climate change
Consumers are actively working towards a greener and more sustainable future
Consumers motivated to opt for products that consume less energy
Consumers use social and political media to share their views
Brazilians enjoy discovering good deals
Shopping malls are most appealing for Gen Z consumers
Consumers in Brazil consistently search for established or renowned brands
Clear labeling most important to baby boomers
Brazilian consumers subscribe to online platforms for streaming media
Over half of Brazil's consumers are planning their holiday spending
Millennials set to increase spending on health and wellness the most
While inflation has stabilised, a third of Brazil's consumers are still concerned about finances
Baby boomers are most comfortable with their current financial situation
Brazilians are hoping to save money over the next 12 months
Brazilian consumers are less worried about their anonymity online
37% of Gen Z opt to maintain anonymity when using the web
Consumers in Brazil utilise messaging apps or platforms
Younger generations regularly stream videos
Millennials utilise mobile applications to monitor and manage physical well-being
Consumers in Brazil show support for companies by following their social media updates
Millennial Brazilians are most likely to provide feedback online
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;