Consumer Lifestyles in Argentina

June 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

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This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Argentina report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Argentina report answers:

  • How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Argentina purchase decisions?
  • Where and how do consumers shop in Argentina?
  • What health-related activities do consumers in Argentina participate in?
  • What megatrends should I focus on in Argentina (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in Argentina 2024
Personal traits and values
Respondents take health and safety precautions when they leave home
Time with children is top priority for older generations
Consumers in Argentina feel comfortable expressing their identity with friends and family
Argentinian consumers enjoy trying new products
Younger Argentinians are more optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Gen Z more likely to be studying than socialising online when at home
Argentinian consumers enjoy face-to-face interactions
Millennials prefer homes with an outside space
Argentinians would much rather buy a home in a safe location
Argentinian travellers seek to relax and unwind
Home life and leisure time survey highlights
Eating and dietary habits
Millennials most actively reducing alcohol consumption
Millennials’ busy schedules keep them from cooking
Gen Z most prone to snacking while watching TV
Baby boomers most likely to be reducing their meat consumption
Millennials are most willing to pay a premium for better tasting food
Eating and dietary habits survey highlights
Working life
Baby boomers list self-expression as top priority in the workplace
Argentinians value work-life balance most
Gen X places most priority on job security when seeking employment
Argentinians expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in Argentina enjoy walking or hiking to exercise
Baby boomers prefer meditation to alleviate stress
Argentinians consider health and nutritional properties the most influential healthy food
Gen Z most frequently visits health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Argentinians like to find bargains
Gen X are the most brand-conscious generation
Gen Z wants unambiguous product labels
Baby boomers most likely to repair, not replace, broken items
Argentinians often share/swap items or services
Gen Z are most willing to share products on social media
Consumers in Argentina highly trust their friends’ and family’s recommendations
Argentinians expect to spend more on travel and holidays
Baby boomers are most concerned about their finances
Shopping and spending survey highlights

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


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