Consumer Foodservice in Latin America

May 2024

Given the difficulties it has been facing in recent years, consumer foodservice managed to turn in a surprisingly good performance in 2023. Sales are admittedly still recovering from their pandemic lows, but to keep moving forward in the wake of the twin impact of the COVID-19 restrictions and the post-pandemic high inflation shows the strength of the consumer foodservice industry in the region. Further growth is expected in the coming years, albeit at gradually slowing rates.

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This report comes in PPT.

Key findings

Michelin Guide hits Mexico

The Michelin Guide’s arrival in Mexico is expected to boost the country's competitive environment in the coming years. Mexico has several restaurants on Latin America’s 50 Best Restaurants list, while Elena Reygadas, who has been recognised as The World’s Best Female Chef 2023, owns two restaurants in Mexico City. If some of them they pick up Michelin Stars this could boost gastronomic tourism and enhance the perception of Mexican cuisine globally.

Delivery an increasingly favoured fulfilment format

Delivery apps, having received major impetus during the pandemic, continue to gain ground. However, in response to the high costs associated with delivery platforms, consumer foodservice brands are increasingly innovating by developing their own dedicated platforms for online ordering. Other service providers are also helping brands in the development of all aspects of delivery, enabling them to optimise costs and improve performance.

IKEA arrives in Colombia

In October 2023, Colombia’s first IKEA store was opened in Bogotá. There are also plans for additional stores in Medellín and Cali. Alongside selling furniture and home goods, the Bogotá outlet, the biggest in South America, also has the distinctive IKEA self-service cafeteria. The further expansion of IKEA in Colombia is likely to influence and reshape the competitive landscape of self-service cafeterias.

Increasingly hi-tech future expected for consumer foodservice

Further modernisation of the industry is expected, with self-service terminals, improvements in operational systems and points of sale, new data marketing technologies, business intelligence and the integration of apps and websites. Restaurant automation and the adoption of strategies such as efficient dispatch, time measurement and logistics automation could improve communication with the customer and provide personalised interactions.


Key findings
Full-service restaurants lead sales in the region, but cafés/bars the biggest channel in Brazil
Latin America the fourth biggest regional consumer foodservice market
Post-pandemic recovery slowed slightly by rising costs due to high inflation
Hybrid working and tough economic climate slowing Brazil’s post-pandemic recovery
Self-service cafeterias suffer a catastrophic pandemic in Argentina
Eat-in gradually reclaiming some of the share it lost in 2020 due to COVID-19
All the main country markets lost sales over the 2018-2023 period
Slower-than-hoped-for recovery in Brazil due to inflation and altered work regimes
Independent operators continue to develop their delivery/takeaway services
Argentina’s consumer foodservice industry operating in a difficult environment
Consumer foodservice a very fragmented industry in Latin America
OXXO network of stores continues growing
Brazil and Mexico the biggest markets for the bulk of the top 10 players
McDonald’s and Burger King the leading brands in Latin American consumer foodservice
Positive growth expected throughout the forecast period
Technology expected to play an increasing role in Brazilian consumer foodservice
Plant-based ingredients on the rise in Mexico
Argentina: Market Context
Argentina: Competitive and Retail Landscape
Brazil: Market Context
Brazil: Competitive and Retail Landscape
Chile: Market Context
Chile: Competitive and Retail Landscape
Colombia: Market Context
Colombia: Competitive and Retail Landscape
Mexico: Market Context
Mexico: Competitive and Retail Landscape
Peru: Market Context
Peru: Competitive and Retail Landscape

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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