Mars Wrigley, the company behind many popular confectionery brands, has made a commitment to offer more sustainable packaging, working toward 100% recyclable packaging by 2025. This was seen, for example, in the rolling out of updated packaging for its M&M’s theatre boxes in the US in September 2021.
Meanwhile, Mars also plans to shift its Snickers, Milky Way, and Mars brands to paper packaging in the forecast period. It will introduce flow-wrapped packs that consist of an 80% paper-based film with an ultra-thin plastic layer, making them kerbside recyclable.
Plastic pouches notably increased its share of packaging volumes in sugar confectionery in the last few years of the review period, and this trend is set to continue in the forecast period, with a further increase in its pack type share. This is for a few reasons.
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Confectionery Packaging
This is the aggregation of chocolate confectionery, gum and sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Confectionery Packaging research and analysis database.
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