Childrenswear has the potential to remain relatively resilient in the face of the economic difficulties facing consumers at the beginning of the forecast period, as parents are often more willing to spend on their children than on themselves when budgets are stretched. Moreover, the fact that children grow out of their clothes, often quite rapidly, means that purchasing childrenswear is more of a necessity than buying clothes for adults.
A lot of parents in the Philippines like to post their children’s OOTD (outfit of the day) on social media, which has helped to support “Mommy and Me” outfits, matching children’s outfits with those of their parents. This has stimulated interest in a more diverse range of clothing for children and demand for sophisticated products, allowing ways into childrenswear for upmarket adult brands.
Children’s clothing inspired by characters and pop culture is fashionable in the Philippines due to key factors such as the strong media influence on children and manufacturers’ merchandising strategies, as well as the emotional appeal and trend setting qualities of such products. Characters from popular cartoons, movies, TV shows, YouTube, and video games are known to be a significant part of children’s lives in the digital age.
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Understand the latest market trends and future growth opportunities for the Childrenswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See All of Our DefinitionsThis report originates from Passport, our Childrenswear research and analysis database.
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