Alcoholic Drinks Packaging in Germany

September 2023
USD 990
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Alcoholic Drinks Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Alcoholic Drinks Packaging in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks Packaging in Germany?
  • Which are the major pack types and how are they performing in Germany?
  • Have there been any packaging legislative changes in the past 12 months?
  • How are consumption trends impacting the packaging landscape?
  • What are the key trends and latest product developments in packaging?
  • How important are sustainability and recycling to consumers in Germany?
  • Where is future growth expected to be most significant?

Alcoholic Drinks Packaging in Germany - Category analysis


Foodservice recovery driving total volume sales growth of alcoholic drinks packaging in 2022
AB InBev launches beer crates made using recycled ocean plastic
Carlsberg runs a pilot programme for its 100% bio-based beer bottles
The popularity of RTDs will boost sales of metal beverage cans
German consumers still show a preference for glass bottles for their alcoholic drinks

Alcoholic Drinks Packaging in Germany - Company Profiles

Packaging Industry in Germany - Industry Overview

Packaging in 2022: The big picture
2022 key trends
Flexible plastic the most popular food packaging format
Rise in consumption of fruit/herbal tea benefits folding carton packaging format
AB InBev launches beer crates made using recycled ocean plastic
Hair care continues to record positive growth in 2022
Sustainable packaging sees the launch of Pril’s recyclable monomaterial refill pouch
Recycling codes to be added due to the new EU Packaging Waste Directive
EU takes a stance against plastic waste with comprehensive initiatives
Germany leads the way with packaging laws enforcing reusability and recycling
German companies collaborate on multi-layer packaging recycling study
New sustainability legislation to reduce packaging waste
EU regulations helping Germany to transition towards a sustainable future
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2020/2021 and Targets for 2022
The following categories and subcategories are included:

Alcoholic Drinks Packaging

    • Dark Beer
      • Flavoured/Mixed Lager
        • Domestic Lager
        • Imported Lager
    • Non/Low Alcohol Beer
    • Stout
  • Cider/Perry
  • RTDs
    • Brandy and Cognac
    • Liqueurs
    • Rum
    • Tequila (and Mezcal)
    • Whiskies
    • White Spirits
    • Other Spirits
    • Fortified Wine and Vermouth
    • Non-Grape Wine
    • Sparkling Wine
    • Still Light Grape Wine
    • Non Alcoholic Wine

Alcoholic Drinks Packaging

This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.


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